Our Story

In 2012, our founder, Raquel MacDonald embarked on her natural hair journey. During this time of self discovery, she quickly found herself struggling to achieve styles, consisting of very loose curl patterns usually native to mixed race women, promised by natural hair brands and varying “Hair Gurus.”
After years of malpractice and forced submission, she was left with dry, brittle tresses in desperate need of saving. Thus, giving birth to a determination like no other. Over the next few years she would spend countless months on end perfecting techniques and developing hair products catered to nourishing kinky-coily textures.
Fast forwarding to 2020 where the world is up in flames and simultaneously at a stand still, Raquel`s vision to elevate and catapult dark-hued women with the coiliest of tresses is born.
Parched Beauty is a hair and cosmetic line focused on amplifying the forgotten voices of ebony skinned black women. With the highest grade of organic and natural filled ingredients, we strive for a luxurious experience one will soon not forget.
Our mission is to transform crowns world-wide and build self-confidence through healthy hair practices, sound knowledge and affirmations.
Our promise is to stand in the gap by bringing awareness to societal issues that plague our very existence and forces us to step out of our God-given femininity.
       We will rise
        We will strive
        We will thrive
  Are you ready to get parched?